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“The way you tell your story can make all the difference.”

Genuine Ideas. Uncommon Sense. ™

Dr. Lalia Rach is the founder and partner of Rach Enterprises, a consulting firm that takes an uncommon sense approach to deliver genuine ideas that challenge tradition. For over three decades, Lalia has served as a trusted advisor to senior-level executives at many of America’s leading companies due to her straightforward approach to business concerns and creative solutions that are results driven. Blending professionalism, intelligence and enthusiasm, she stimulates new thinking on leadership, risk-taking, strategy and innovation for clients who are seeking to escape the status quo.

 

Services

 
 

Offering strategy consulting, keynote presentations, small workshops, event moderation, and executive coaching for Fortune 500 companies, family-owned businesses, and sole proprietorships, Rach Enterprises delivers “Genuine Ideas and Uncommon Sense”™

Strategy Consulting

Providing strategic guidance to hospitality and tourism businesses and public sector agencies in the area of economic development, strategic planning, and customer service.

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Keynote Presentations & Workshops

A source of motivational inspiration for professionals searching for originality and reality. In live and virtual environments, she blends thoughtfulness with humor in a practical and entertaining manner.

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Executive Coaching

Specializes in assisting executives in advancing their leadership strategies and building effective and efficient teams.

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Testimonials

 
 
Testimonials

Lalia has become a fan favorite at BWH Hotel Group, as she is known for her down-to-earth speaking style, authentic engagement, and commitment to helping others achieve meaningful business outcomes. Lalia is not only a joy to learn from, but a pleasure to work with. Her collaborative spirit and shared interest in our company’s key objectives and messages are qualities that I greatly appreciate and find value in.

Dorothy Dowling
Senior Vice President and Chief Marketing Officer, BWH Hotel Group℠

What I most appreciate about Lalia is that she encourages healthy dialogue and critical thinking. And her ability to identify unconscious biases and potential “bling-spots” coupled with her willingness to have diplomatic, candid conversations created trust and a healthy, productive learning environment. The greatest value in training with Lalia is her commitment to developing high performing leaders in a honest, straight-forward and caring manner.

Lee Ann Benavidez
VP of Distribution Partnerships & Transient Sales Strategy, MGM Resorts International®

Lalia is one of the best executive coaches I have had the pleasure to work with. She brings a progressive balance between coaching, mentoring and development which forces you to think outside the box. She breaks things down in a manner that allows you to evaluate the big picture on a micro level.

Mark Gilbert
President, A Bettor Company

Having had the good fortune to have benefitted from the insights of and coaching by Lalia from my days as a young professional, faculty, and colleague, I can attest to her commitment to her role as mentor, her uncanny clarity, and commitment to not only your individual success but how you may best contribute to your organization.

Donna Quadri-Felitti, PhD
Marvin Ashner Director, Penn State School of Hospitality Management

Through one-on-one Executive Mentoring, Lalia has helped guide our leaders to shape the strategy of our brand to one that melds compassion with professionalism. As a keynote speaker and moderator for multiple Red Roof Brand Conferences and Women in Leadership Forums, Lalia has inspired thousands.

Marina MacDonald
Chief Marketing Officer, Red Roof

Lalia is attentive to detail, responsive, and conscientious, and I’ve heard more than one attendee comment that they could have listened to her talk all day long. And I agree - I’ve always left her sessions smarter than when I arrived, and I always left smiling.

Mark D. Thompson
Senior Vice President, Tourism, VisitDallas

Lalia’s multidimensional skillset allows us to tap into her services for a majority of our organizational needs, including working alongside our leadership and customers. I value her ability to make us think, to provide candid feedback, and all with an outstanding sense of humor. She will drive you to organizational excellence.

Laura Lee
Chief Human Resources Officer, MGM Resorts International®

Lalia has been an invaluable resource in her ability to help coach both senior and emerging leaders as well as provide overall training and development for my various teams.

Michael Dominguez
President & CEO, Associated Luxury Hotels International (ALHI)

 

Resources by Dr. Lalia Rach

 
 

Articles and videos that present Genuine Ideas and Uncommon Sense™ so that you can become the leader you want.