Lalia Rach Professional History

Awards and Honors

  • Top 25 Extraordinary Minds in Sales and Marketing from Hospitality Sales & Marketing Association International
  • 33 Most Influential People in the Travel Industry from Travel Weekly
  • Featured in “Meet the 25 Most Influential Women in Travel” by Forbes Life Executive Woman
  • Professional of the Year Award from Big Apple Chapter Hospitality Sales and Marketing Association
  • Special Hospitality Award recipient at the NYC & Co. Anchors of the Hospitality Industry Award Ceremony


Ed.D., The George Washington University
MBA, University of Wisconsin, Whitewater
BS, University of Wisconsin, Platteville

Current and Previous Experience

  • Associate Dean of the College of Management and Director of the School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, WI
  • Professor and Dean Emeritus, Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, New York University, New York, NY.
  • Dean, Preston Robert Tisch Center for Hospitality, Tourism and Sports Management, New York University, New York, NY.
  • Dean, School of Hotel, Restaurant and Tourism Administration, University of New Haven, West Haven, CT.
  • Director, Graduate program in Tourism, The George Washington University, Washington DC.
  • Instructor, Hotel, Restaurant and Tourism Program, University of Wisconsin-Stout, Menomonie, WI.
  • Member of NYC & Company – Convention & Visitors Bureau
  • Member of Greater Madison Convention & Visitors Bureau
  • Eight years experience as a hotel and restaurant manager
  • Over twenty years consulting, speaking and research experience

The Triple Spiral

Our logo is an ancient symbol known as the Triple Spiral.  We believe the design represents the complex and often confusing maze we travel in our business lives.

A corporate journey is often like being in a maze, one wrong turn in communication, marketing or customer service and you may find yourself at a dead end having to backtrack, wasting time and resources.   Success can often be a circuitous path, taking many false twists and turns. Often it takes a different perspective to help navigate the maze.  Lalia has the combination of experience, expertise, uncommon sense and genuine ideas to guide you to the right solution.